Florida Youth Soccer Partners with Sports Sponsorship & Event Consulting
Auburndale, FL (Feb. 16, 2026) — Florida Youth Soccer Association (FYSA) is proud to announce a new partnership with Sports Sponsorship and Event Consulting (SSEC), an agency dedicated to helping sports organizations build, develop, and grow impactful sponsorship programs.
Through this partnership, SSEC will work closely with FYSA to strengthen and expand its sponsorship and partnership initiatives. SSEC continues to build a strong presence in grassroots soccer and is currently partnered with 13 United States Youth Soccer (USYS) State Associations nationwide and the United States Adult Soccer Association. Their growing footprint reflects their success in developing strategic sponsorship programs that align brand partners with the values of youth soccer organizations across the country.
“This relationship is a strategic step forward in how FYSA fuels reinvestment into FYSA programs,” said Ryan Foley, FYSA CEO. “SSEC’s experience working with USYS State Associations and the greater youth sport landscape will help us build meaningful, impactful sponsorships that support our mission and our members.”
On behalf of FYSA and its member organizations, SSEC will focus on finding and cultivating sponsorships and partnerships with brands seeking to support soccer at the state and local levels. These partnerships aim to deliver long-term value, enhance youth soccer experience, and create sustainable revenue opportunities that benefit FYSA programs and initiatives.
This partnership represents FYSA’s continued commitment to growth, innovation, and providing enhanced programming for its players, coaches, and affiliates throughout the state of Florida.
“Florida Youth Soccer Association is a national leader in youth sports, and we are proud to partner with them at such an important moment in their growth,” said Garrett Shea, President, Sport Sponsorships & Events Consulting. “Together, we will build innovative partnership strategies that enhance the experience for members while creating new opportunities for brands to authentically engage with the youth soccer community.”
To support FYSA programming initiatives through sponsorships, partnerships, or gifts, contact communications@fysa.com.
About Florida Youth Soccer Association (FYSA)
The Florida Youth Soccer Association (FYSA) is the state’s official governing body for youth soccer and a member of US Youth Soccer and the United States Soccer Federation. Representing over 100,000 players, coaches, and volunteers, FYSA is dedicated to promoting and growing the game of soccer through education, competition, and community.
About Sports Sponsorship and Event Consulting (SSEC)
SSEC Sponsorship and Event Consulting is a marketing agency specializing in sponsorship sales and the development of custom partnership programs. Founded to help organizations build strategic brand relationships, SSEC takes a solution-based approach—working to understand a brand’s goals and challenges and creating tailored marketing and sponsorship opportunities that deliver meaningful value.